ISOTOPES GREEN CHILE CHEESEBURGER
NODE.js
JADE
JavaScript
Custom CSS
Our partner MediaMatched approached us with this project for the Albuquerque Isotopes Minor League Baseball Team.
The Isotopes were throwing a special event where their team name would change to a local iconic food item for the night while their opponents did the same. The event was dubbed "Food Fight."
The Isotopes needed a site to promote this event around, using social integration to generate buzz online, leading to more merchandise and ticket sales. The site needed to effectively allow customers to interact with the campaign via social media, learn about the event, buy tickets and purchase merchandise.
technology overview
Node.js
Node.js is a JavaScript runtime built on Chrome's V8 JavaScript engine. It is lightweight and efficient.
MongoDB
MongoDB is a free and open-source cross-platform document-oriented database program.
Custom CSS
Custom CSS allows us to build as lightweight as possible while maintaining performance.
Sports has a very distinct design strategy behind it - one with bright colors, bold fonts, and rich content. It is a practice that demands studying if you wish to succeed in the space.
Since most of us here don’t indulge on sports content, we did a lot of research into the graphic design of sports. What we found confirmed our suspicions surrounding philosophy on this project.
Large text and graphics, bright colors, and modern design techniques were the name of the game here.
- Brett Schuster, Project Lead Design
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