Our partner RevSpark approached us with the opportunity to build a website ecosystem for the Genesee Dental Group.
Genesee Dental needed a set of three websites, one for each branch and brand of their business. Site content was to be similar across the set, but branded accordingly. These sites were to be optimized for lead generation.
We created three separate WordPress-powered websites for them which, paired with a marketing campaign powered by RevSpark, generate new business for them on a consistent basis.
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL.
HyperText Markup Language (HTML) is the standard markup language for creating web pages and web applications.
Custom CSS allows us to build as lightweight as possible while maintaining performance.
PHP is a widely-used open source general-purpose scripting language that is especially suited for web development.
This project was interesting in the fact that a large piece of it was emotionally-driven. Sensitivity to the prospect of dentists some people share led us to tread lightly in the creation of this project.
Our philosophy on this project was to keep things soft and calm in appearance, navigation, and imagery. This allows us to alleviate some of the anxiety one feels towards dentists in general and help to begin the process of building trust with the potential customer.
Visitor trust was particularly important in this project, especially since the main goal was to convert visitors into customers.
- Brett Schuster, Project Lead Design