Our partner MediaMatched approached us with this project for the Albuquerque Isotopes Minor League Baseball Team.
The Isotopes were throwing a special event where their team name would change to a local iconic food item for the night while their opponents did the same. The event was dubbed "Food Fight."
The Isotopes needed a site to promote this event around, using social integration to generate buzz online, leading to more merchandise and ticket sales. The site needed to effectively allow customers to interact with the campaign via social media, learn about the event, buy tickets and purchase merchandise.